The Story Behind WTBJ
WTBJ stands for “Warmth That Brings Joy”, embodying our mission to deliver high-quality insulated drinkware that keeps your beverages at the perfect temperature, no matter where life takes you. Founded in 2022 in Ya’an, Sichuan Province, China, by Dong Yanbo, WTBJ started with a simple belief: that a well-designed insulated cup can enhance everyday moments—whether it’s a hot coffee on a chilly morning or a refreshing cold drink on a summer afternoon.
Inspired by Ya’an’s rich history of craftsmanship and innovation, we partnered with local vacuum flask manufacturers to create products that combine modern aesthetics, cutting-edge insulation technology, and exceptional durability.
Our Mission & Business Model
At WTBJ, we focus on:
Premium Quality – We collaborate with trusted local manufacturers to ensure our products meet the highest industry standards.
Direct-to-Consumer (DTC) Model – By selling directly through our online store (wtbj.shop), we eliminate unnecessary markups and offer affordable prices without compromising on quality.
Eco-Friendly Approach – Our insulated cups are designed for long-term use, reducing the reliance on disposable cups and promoting a more sustainable lifestyle.
Expanding to the U.S. Market
With a strong foundation in China, WTBJ is now expanding into the U.S. market. We are in the early stages of building a global community of customers who value well-crafted, stylish, and functional drinkware. Our goal is to bring the warmth and joy of WTBJ products to coffee lovers, travelers, and everyday users across the United States.
Looking Ahead
As we grow, we remain committed to continuous innovation, superior craftsmanship, and customer satisfaction. We are actively exploring new designs, advanced insulation technology, and sustainable materials to enhance our product lineup.
Join us on this journey—WTBJ is here to keep your drinks at the perfect temperature, wherever life takes you.
Contact us:
E-mail: support@wtbj.shop
Business Address: Station No. 10032, No. 203, Group 5, Shirong Community, Fulin Town, Hanyuan County, Ya’an City, Sichuan Province, 625300, China